7 questions to answer when making bid, no bid decisions
Did you ever wonder why some companies have higher win rates than others?
You might think at first that these companies have smarter people who are better trained at proposal writing, better proposal development processes, and maybe newer tools to help them write winning proposals.
While all of these reasons may be valid, there are often more subtle reasons that have less to do with people, process and technology and more to do with executive decision-making and the health of their new business pipeline. Let me explain why this is the case.