Register as a Potential Contractor


SAM Identity Proofing of Entity Administrators

Early in FY 2022, SAM will begin requiring Identity Proofing of entity administrators.  Note this may delay a business’s ability to update their SAM registration.  Businesses may want to go through the Identity Proofing months before the expiration of their SAM registration.

Identity Proofing is the process of verifying that Entity Administrators are who they say they are.  For, it involves supplying identifying information about yourself to will use the information to check your identity.  You will be asked to provide your Social Security Number (SSN) and upload a photograph (front and back) of your state-issued ID so that can verify that information against Department of Motor Vehicles (DMV) records.  You must also provide your phone number, which is validated against your known phone bill to verify your address.  Your address can also be verified by U.S. mail as a backup method.

Currently, the identity proofing renewal process will be required every four years. [September 2021]

For additional information or assistance on this change, please contact our staff of experts of experts at or 414-270-3600.

To do business with the Federal Government, businesses must register in the System for Award Management (SAM). is a public searchable database listing all potential contractors that have registered to do business with the Federal Government.  Businesses registering in SAM are required to sign in and maintain login information.

The Wisconsin Procurement Institute (WPI) provides free assistance to businesses registering in SAM. Your business / organization MUST be registered in SAM to sell to the Federal government or apply for a Federal grant.

To register in SAM on your own, review a Quick Start Guide for Contract Registrations, before you begin.

WPI SAM GUIDE will provide you with updated information and frequently asked questions regarding SAM registration.

SAM Disaster Response Registry Information

In order to be included in the Disaster Response Registry, the contractor must select YES when asked if it would like to add disaster relief data in the assertions section of their SAM registration. The contractor will be asked if they require bonding when bidding on a contract and what their bonding levels are. They will also be asked in which states they can offer their products/services.


There is NO FEE to register or maintain your registration. If you get an email, text, or phone call from a company asking you to contact them right away about your registration, be cautious. If you are asked to pay money to complete or renew your registration, be cautious. These messages are not from the Federal Government. It is FREE TO REGISTER in for any entity. You engage third party vendors at your own risk.

Upon completing your SAM registration, you will be provided with the option to update or register your business in the Small Business Administration (SBA) Dynamic Small Business Search (DSBS). WPI STRONGLY recommends that all small businesses registered in SAM also register in DSBS. DSBS is a searchable database used by government agencies as well as prime contractors to conduct market research to find small businesses that may be able to compete on a Federal prime or subcontract.

For additional information on SAM registration, please contact our staff of experts at or 414-270-3600.