Sales and Marketing
It is important for firms to make sure their marketing materials are updated and specifically designed for their Federal Market Customer. Business cards, capability statements, websites and their marketing pitches should all be customizes to the Federal Government.
Thing to consider:
- Target the Market – Agency? Prime contractors?
- Target Introductions – SBLO, end user, contracting officer, potential partner
- Prepare Marketing Materials – capabilities statement, website, business cards, pitch
For additional information on this topic, please contact our staff of experts at email@example.com or 414-270-3600