Small businesses: Don’t overlook your digital marketing strategy
Recently I have had the opportunity to speak at two business to government events focused on small business issues. At each of these events I spoke with several small business owners who had common issues, to wit: I don’t need marketing, I need more (fill in the blank with: sales, contracts, task orders or sub-contracts).
This has been a common complaint since I started my company in 1985. Marketing, it seems, is superfluous and is not required to win more business, get contracts or sub-contracting agreements, or to drive sales. Apparently all you need to do is be in business and customers will appear.
There is a significant disconnect here that must be addressed.