Acquisition Hour: Marketing Materials for One-on-One Buyer Meetings: Capabilities Statements and other Collateral

Opportunities are coming up for small businesses to meet with Government Agencies and their Prime Contractors. To take full advantage of these opportunities, you must do your homework and be prepared. In preparation for one-on-one buyer meetings, a business must:

1. Do their market research on the buyers / primes
2. Determine how the company brings value to the government buyer or prime contractor
3. Have a business card
4. A well prepared and focused capabilities statement, and other marketing collateral
5. A website

Join Jack Laufenberg from WPI for a discussion on how to prepare for one-on-one buyer meetings. If you are planning to attend In-person / Virtual local buyer meetings and would like individualized assistance in preparing for your meetings, contact WPI at 414-270-3600 or apexaccelerator@wispro.org.

Speaker: Jack Laufenberg, Special Projects Coordinator and Small Business Advisor, Wisconsin Procurement Institute

This webinar is eligible for 1 CPE credit.

View a schedule of all upcoming Acquisition Hour webinars.