Acquisition Hour: Writing an Effective Capabilities Statement

Like resumes, capabilities statements play an important role in effectively selling your company to potential government and corporate customers. Capabilities statements also follow similar rules to resumes – keep them to one page, don’t leave out important sections, and make sure each section is filled with relevant, up-to-date information.

This session will detail what makes a capabilities statement effective. In addition, by learning how to conceptualize more clearly their own long-term goals and competitive advantages, attendees will gain the tools to improve all their marketing assets’ messaging.

Speakers:

• Jack Laufenberg, Small Business Advisor – Wisconsin Procurement Institute (WPI) – WI APEX Accelerator

This webinar is eligible for 1 CPE credit.

View a schedule of all upcoming Acquisition Hour webinars.