ACQUISITION HOUR: PREPARING YOUR MARKETING MATERIALS FOR A GOVERNMENT SALES MEETING LIVE WEBINAR

Join the Wisconsin Procurement Institute and guest speakers for the WPI ACQUISITION HOUR – a series of lunchtime FREE LIVE WEBINARS on a variety of Federal government contracting topics!  You will need to register to have access and be able to interact with the guest speaker– the web link will be sent to you after registering for the WEBINAR.  The schedule will be updated as speakers commit to participate.  If you have any topics that are of interest to you – please send them to benjaminb@wispro.org

Event description:

You have done your market research to find a potential government or prime contractor customer and now it is time for the meeting. When entering a sales meeting with a government representative or a prime contractor, a small business must be prepared. Developing your marketing material for a government or prime contractor customer is very different from your commercial customers. Government and prime contractor representatives have different budgets, goals and laws with which they must comply than the commercial sector. Accordingly, your marketing material should reflect what is important to them. This webinar will present the different types of marketing materials you will need to be prepared to meet with your potential government or prime contractor customer, the content you need for these materials as well as additional recommendations on how to prepare for these types of meetings. This is a must attend webinar for a businesses that are new to this market!

Presented by: TBD