July 2024


Creating, Developing, and Growing New Business Opportunities – Diversifying Your Sales Pipeline

September 23, 2014  Madison
Start Date 09/23/2014
End Date 09/23/2014
Time 8:30 Registration; 9-12 Main Event; 12-1 Networking
Facility WI Women's Business Initiative Corporation (WWBIC)

2300 S Park St #103, Madison, WI 53713

Contact Info Larry Herrera; Aaron Kramer -414-270-3600
larryh@wispro.org; aaronk@wispro.org
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Understanding different market segments – a customer matrix

  • Large Companies
  • Government – Local, State, Federal, Tribal
  • Business to Business
  • Business to Consumer

Positioning your business – where do you fit
How to prepare to meet with potential customers

  • Marketing Materials
  • Selling

Locating business development resources

Click here to view the agenda.
Click here to view the flyer.
Click here to view the Marketplace 2014 website.


  • City of Hayward
  • Ethnically Diverse Chambers of Commerce in Wisconsin
  • University of Wisconsin – Baraboo
  • LaunchBox of Racine
  • Milwaukee County Research Park (MCRP)
  • Northeast Wisconsin Technical College (NWTC)
  • Potawatomi Carter Hotel and Casino
  • Urban League of Greater Madison and Milwaukee
  • Wausau Region Chamber of Commerce
  • Western Dairyland
  • WI Women’s Business Initiative Corporation (WWBIC)
  • Wisconsin Housing and Economic Development Authority (WHEDA)
  • Wisconsin SBDC – La Crosse
  • Wisconsin Unified Certification Program Partners (UCP)

Wisconsin Economic Development Corporation (WEDC) – US Small Business Administration (US SBA) – Wisconsin Department of Transportation (WisDOT) – Wisconsin Department of Administration (DOA) – American Indian Chamber Commerce of Wisconsin (AICCW) – Heartland Information Research (HIR) – Wisconsin Procurement Institute (WPI)