May 2024


What it Takes to WIN – A Discussion with Successful GSA Schedule Contractors

October 26, 2016  Milwaukee
Start Date October 26, 2016
End Date October 26, 2016
Time 10:00am - 12:00pm
Facility Technology Innovation Center
Address 10437 Innovation Drive Room 121
Milwaukee, WI 53226
Contact Info Carol Murphy
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In Fiscal Year 2015, close to $33 Billion dollars of sales went through GSA Schedule contracts. At the same time 60% of schedule contractors had no sales.

WPI will welcome two successful GSA Schedule Contractors to discuss:

  • Should your business seriously consider a GSA Schedule Contract
  • What investment is required to secure a contract
    • Preparing the proposal / negotiations
    • Understanding your competition
    • Administering the contract
    • Sales and marketing required to secure sales
    • Leveraging your GSA Schedule
    • Other considerations

This workshop is for all small businesses that:

  • Understand the benefits, challenges and obligations of a GSA Schedule Contract
  • Are considering or are in the schedule proposal preparation process
  • Have a GSA Schedule but are not receiving sales

Join us for this interactive workshop led by two very knowledgeable and experienced Wisconsin based GSA Schedule holders.

Event is FREE but registration is required.


10:00 – Registration and Networking
10:15 – Program
11:45 – Q&A and Networking


Andrew Bergholz, Vice President Sales and Co-Owner, TAPCO, Brown Deer, WI

Andrew Bergholz started with TAPCO in July of 2004 and was promoted to the position of Executive V/P of Sales in 2007 and became co-owner of TAPCO in December of 2012.  Mr. Bergholz serves on the Executive Board of WPI (Wisconsin Procurement Institute).  He also speaks frequently on the topics of leadership initiatives and contract management.  His training targets small businesses that are looking to demystify and penetrate new markets.  He is a former student athlete that pitched and played baseball at UW-Whitewater and graduated cum-laude in 2004.  He is married and has three children.

TAPCO stands for Traffic and Parking Control Co. They are a well-respected leader in the transportation industry. Established in 1956 in Wauwatosa, TAPCO has remained a Wisconsin-based, family-run small business for three generations dedicated to the innovative manufacturing, distribution and servicing of traffic, parking and safety products. TAPCO’s current business structure consists of four key divisions; Traffic, Parking, Signals and Federal Divisions.  TAPCO’s companywide sales and employment have grown rapidly and has been named to the INC 5000™  Magazine fastest growing, privately held, business from 2007 – 2015.

Steve Makovec, Government Sales Manager, C&H Government, Milwaukee, WI

Steve Makovec has successfully developed and grown C&H Government federal government sales efforts for over 37 years by securing multiple GSA contracts, Texas State contracts, AAFES contracts, and NYCTA contracts as well as expanding into new State and Federal markets.  Mr. Makovec serves on the Advisory Board of the Wisconsin Procurement Institute and as the Treasurer for the National Contract Management Association (NCMA) Wisconsin Chapter.  Mr. Makovec was promoted to the Government, Technical and Quotation Sales Manager for C&H Government.

For over 75 years C&H Government has been an industry leader providing brand name and private label industrial equipment, supplies and furniture to government, schools and businesses throughout North America.  Today C&H Government puts more than 1 million commercial, industrial and consumer products at customer’s fingertips and has more than 2 million square feet of distribution located nationwide.  C&H Government is constantly increasing their product offering to meet the diverse and changing needs of their customers.  Their customers include federal, state and local government, as well as tribal government, schools, government contractors and small business reseller partners.

Carol Murphy, Wisconsin Procurement Institute

WPI staff will be available to provide individual assistance after the workshop.